Sony Pictures “MiB”

Video-Based UGC Experiential
Users were invited to join the London Branch of MIB by creating their unique ‘Branch ID’ video, a bespoke GIF capturing the person putting on the famous black sunglasses. Once their ID was created it displayed in real-time on JCDecaux’s Waterloo Motion, one of London’s largest digital OOH screens.
https://www.voodooh.com/wp-content/uploads/2025/01/MAIN-PROJECTS-MIB--1024x512.jpg

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