Heinz “Soup”

Localised Weather Triggers
Heinz activated a weather-based campaign to support their autumn activity for their Soup products. Using localised panel data across a national booking, the content triggered when target temperatures were reached, additionally calling out the panel location –e.g.“HeyManchester!” -within the creative.
https://www.voodooh.com/wp-content/uploads/2025/01/p-Heinz-1024x512.jpg

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