voodooh Announces VIOOH Partnership
11/20/2018
London Mayor “Homelessness”
Temperature Alerts
Using live weather data, this “Homeless” campaign triggered relevant content only when the evening temperature was forecasted to be 0 degrees or below. The ad featured a call-to-action, directing passersby to streetlink.org.uk to source appropriate help for those caught in the plummeting night temperatures.
